Justin Roff-Marsh, Ballistix

Justin Roff-Marsh is the founder and managing director of Ballistix — a management consultancy with operations in both Australia and the USA. He's the author of Reengineering the Sales Process, the editor of AdVerb — a periodical that is read by 9,500 managers and academics the world over — and a popular speaker.

He’s also an expert (Jonah) in the Theory of Constraints — the process-engineering methodology that underpins Ballistix’s contrarian approach to the sales process. Justin’s approach to the sales process is as revolutionary as Deming’s was to manufacturing. He argues passionately that the application of scientific management principles to the sales process is the next great uncharted frontier for industry.